Privacy Policy

National Tramway Museum Privacy Policy

National Tramway Museum is a brand name solely owned and operated by The Tramway Museum Society, incorporated in England with liability by guarantee (no. 744229). Registered charity number 313615. ICO number Z6700136.

Contact us: The National Tramway Museum nr Matlock, Derbyshire, DE4 5DP
[email protected] Telephone: 01773 854 321

What Information We Collect and Why

During your visit to the museum, or when using our website, we may ask you to provide personal information in the following circumstances:

Buying a ticket on entry and agreeing to Gift Aid
Making an online booking or purchase
Submitting an enquiry, question or complaint
Completing a comment or feedback card
Booking an event, performance, gift card or Ultimate Tram Driving Experience
Joining our electronic newsletter
Receiving first aid or emergency assistance
Booking a wheelchair or logging a visiting classic vehicle
Making a group or corporate booking
Donating an object, archive material or monetary donation

The information we may ask for includes your name, title and address, postcode, telephone number, email address, and payment details where necessary.

What We Do With Your Information

We only use your information for the purpose it was given. It is never used for unrelated purposes and is retained only for the minimum period appropriate to the circumstance, as set out in our Data Retention Policy below.

You can opt out of any or all communications at any time by contacting us at the address above.

How We Use Your Information

Gift Aid To claim Gift Aid with HMRC we require your name, address, postcode and confirmation that you are a UK taxpayer. This information also allows us to reprint your ticket if required.

Enquiries, Questions and Complaints You can contact us without providing personal information. If you require a follow-up response we will ask for your preferred contact details, used solely to respond to your query.

Comment Cards We welcome feedback via paper or digital comment cards. We may ask for your postcode to understand visitor demographics — this is optional. Contact details are only used if you have specifically requested a reply.

First Aid and Emergencies In the event of an incident or emergency we may record personal contact details for insurance or follow-up purposes only. Incidents may be discussed in health and safety meetings with all personal data removed.

Electronic Newsletter Our e-newsletter is sent only to those who have given express permission to receive it. We will never use contact details collected for another purpose (such as Gift Aid) to send you marketing communications.

Bookings and Orders Online ticket purchases, event bookings, gift cards, wheelchair loans, classic vehicle visits, group bookings and shop purchases may require your personal details to complete the transaction. This data is used solely for that purpose. We use a secure payment gateway and do not have access to your full payment card details.

Suppliers and Contractors Contact details for suppliers and contractors are held securely and used solely for the purposes of fulfilling our contractual obligations. They are never shared with third parties.

Donations Donations of physical objects or archive material require basic contact details and a signature on an entry form. Cash donations require no personal information, though Gift Aid forms are available. Cheque and other monetary donations will be acknowledged on request but will not be made public without your express agreement.

Who We Share Your Information With

We do not sell or share your personal data with any third party, with the sole exception of Gift Aid information shared with HMRC as required by law.

How We Keep Your Information Secure

We maintain physical security procedures and technical IT measures to protect personal data from unauthorised access, improper use or disclosure, and unauthorised modification. All employees and volunteers with access to personal data are legally obliged to treat it as confidential.

Your Rights

You have the right to request a copy of any personal data we hold about you. To make a Subject Access Request, please write to:

The Hon. Secretary (Data Protection) The National Tramway Museum nr Matlock, Derbyshire, DE4 5DP

Cookies

Like most websites, our website uses cookies — small files stored on your device that help the site recognise you on return visits. Cookies collect statistical browsing data and do not identify you personally. You can disable cookies at any time through your browser settings.

Links to Other Websites

Our website may contain links to third-party websites. This privacy policy applies only to our website. We are not responsible for the privacy practices of any external sites and encourage you to read their policies before providing personal information.

Under 16s

If you are aged 16 or under, please ensure you have a parent or guardian’s permission before providing any personal information on our website.

Changes to This Policy

We review this privacy policy regularly and may update it from time to time. Please check back periodically for any changes.

Data Retention Policy

We retain personal information only for the minimum period necessary:

Data Type	Retention Period
Gift Aid records	7 years (HMRC requirement)
Enquiries and questions	Deleted once resolved
Complaint records	1 year from resolution
Comment cards	Destroyed end of season; survey data retained without personal details
First aid and incident records	4 years
Newsletter subscriptions	Until unsubscribe is requested
Bookings and shop orders	1 year
Wheelchair bookings	4 years
Classic car bookings	3 years
Contractor invoices and payments	7 years (accounting requirement)
Object and archive donations	Donor name and address retained indefinitely; other details with permission only
Monetary donations	6 years from end of financial year
Gift Aid on donations	7 years
Legacy and bequest records	6 years after estate is wound up

This privacy policy was last reviewed March 2026.

DigiTickets Privacy Policy

Policy Owner

This policy is owned and distributed by IT and Compliance manager of Digital Ticketing Systems Limited

Who we are

In this Privacy Policy, references to "we", "us", and "our"" are to Digital Ticketing Systems Limited (Company number 07044584). References to "our Website" or "the Website" are to *.digitickets.co.uk.

Digital Ticketing Systems Limited is the data controller responsible for the personal information collected through this Website.

Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

When you contact us, make a purchase, register for services, or complete forms on our Website, we may collect information such as:

Name
Postal address
Email address
Telephone number
Purchase and booking information
Any other information voluntarily provided by you

Payment Information

Payments made through our Website are processed by authorised payment service providers. We do not store your full credit or debit card details on our systems.

Our payment providers may process payment information and carry out fraud prevention and verification checks. Where international transfers are required, appropriate safeguards will be applied in accordance with applicable data protection laws.

Digital Ticketing Systems is PCI DSS v4.0.1 compliant and are annually assessed/certified.

Website Usage Information

When you visit our Website, we may automatically collect:

IP address
Browser type and version
Device information
Screen resolution
Operating system
Referral source
Pages visited and actions taken on the Website
Date and time of access

Marketing Preferences

If you choose to receive marketing communications, we will record your preferences and any interactions with our emails, including whether emails are opened or links are clicked.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website, remember your preferences, analyse usage, and improve user experience. Further information is provided in our Cookie Policy below.

How We Use Your Information

We process personal information for the following purposes:

To provide products and services you request
To process transactions and fulfil orders
To provide customer support and after-sales services
To manage bookings and accounts
To improve our Website, products, and services
To ensure Website security and prevent fraud
To comply with legal and regulatory obligations
To send marketing communications where we have your consent or another lawful basis to do so

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Performance of a contract: to provide goods or services you have requested.
Legal obligation: where processing is necessary to comply with legal requirements.
Legitimate interests: to manage and improve our business, Website security, and customer experience.
Consent: where required, including for certain cookies and marketing communications.

Where we rely on consent, you may withdraw it at any time.

Sharing Your Information

We may share your personal information with:

Payment processors
Hosting and IT service providers
Delivery and fulfilment partners
Marketing and communications providers
Analytics and Website performance providers
Professional advisers and auditors
Regulatory authorities, law enforcement agencies, or courts where required by law

All third-party service providers are required to process personal information only on our instructions and in accordance with applicable data protection laws.

We do not sell personal information to third parties.

International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as:

Transfers to countries deemed to provide an adequate level of protection; or
Approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, regulatory, and reporting requirements.

Retention periods vary depending on the type of information and the purpose for which it is processed.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, improve performance, and provide analytics information.

How We Use Cookies

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled through our cookie management tools.

Cookie	Purpose	Duration
PHPSESSID	Maintains user session and shopping basket functionality	Session / 24 minutes
dtAnalyticsConsent	Records cookie consent preferences	1 year

Analytics Cookies

These cookies help us understand how visitors interact with the Website so that we can improve performance and usability.

These cookies are only placed with your consent.

Google Analytics

Examples include:

_ga
_ga<container-id>
_gid
_gat_<tracker-name>

Used to collect aggregated statistical information about Website usage.

Google Privacy Information:

https://support.google.com/analytics/answer/6004245

Microsoft Clarity

Examples include:

_clck
_clsk
CLID
ANONCHK
MR
MUID
SM

Used to analyse user interactions and improve Website usability.

Microsoft Clarity Information:

Performance Monitoring Cookies

Performance monitoring tools help us identify technical issues and improve Website reliability.

Examples may include cookies used by services such as New Relic.

Managing Cookies

When you first visit our Website, you will be presented with a cookie banner allowing you to:

Accept all cookies
Reject non-essential cookies
Choose your cookie preferences

You may change your preferences at any time through our cookie settings tool.

You can also manage cookies through your browser settings. Disabling certain cookies may affect Website functionality.

Your Data Protection Rights

Under UK GDPR, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Request portability of your data
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Commissioner's Office (ICO)

For more information about your rights, visit:

https://ico.org.uk/

Automated Decision-Making

We do not generally make decisions producing legal or similarly significant effects using solely automated processing.

Where automated tools are used for fraud prevention, security monitoring, or service administration, appropriate safeguards will be applied in accordance with applicable data protection legislation.

Childrens Data

Our Website is not intended to knowingly collect personal information from children unless necessary to provide services requested by a parent, guardian, school, attraction, venue, or authorised organisation.

Where we process children's personal information, we take additional care to ensure appropriate protections are in place.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Digital Ticketing Systems (t/a DigiTickets)

Sentio House, Pynes Hill, Exeter, Devon, EX2 5AZ

www.digitickets.co.uk/compliance-request

If you have concerns about how we use your personal information, you may submit a privacy complaint to us using the contact details above.

We will acknowledge your complaint and investigate it in accordance with applicable data protection legislation. We aim to respond without undue delay and within the timescales required by law.

If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).

Other Websites

This Privacy Policy applies only to this Website. Links to third-party websites are provided for convenience only. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing any personal information.

Last Updated: 5 August 2026